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The Rules of Third In Communication
It is as simple as ABC
Iniobong Uyah & Alex Christidis
September 27, 2024
In partnership with
George Bernard Shaw Said;
The greatest problem with communication is the illusion that it has been accomplished
An organization’s goal can only be achieved if it is clearly communicated. However, communication, as George Shaw pointed out, can be tricky. It goes beyond simply typing out a memo and distributing it among employees or hammering it out on your computer early in the morning, sending emails to inform your employees of a new agenda or plan for the business.
This is what most often passes as communication. But there is a lot more to the act than simply dispensing information. While it is true that communication begins with the sharing of information. The quality of the information should equally be considered.
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Steve Jobs was an astounding Tech entrepreneur. But his fame wasn’t from his amazing tech skills. Wozniak who co-founded Apple alongside Jobs noted that Jobs wasn’t so good at the engineering aspects of things, so he had to find other areas to make himself “important” in the company.
Jobs eventually settled on becoming a great marketer and went on to polish his communication skills. Here is what Wozniak had to say about that;
Being the main communicator and main business decider of things. He was very good at [that]. [Jobs’s] skills as a communicator and salesperson helped Apple successfully market products like the iPhone.
Many entrepreneurs and founders would downplay the relevance of communication, while chasing other aspects of leadership. However, if you are to lead effectively, you
must start by learning how to communicate. This is as simple as ABC.
A - Accuracy
B - Brevity
C - Clarity
Accuracy - ensure the message is free of errors. Do a fact-check, like the saying goes, the devil is in the details. When you have confirmed that there are no errors, then it’s time to eliminate fluffs. Keep it Simple, Stupid, a principle often applied to designs, can also be applied in communication.
If it is not relevant to the point you are trying to make, then it doesn’t need to be said. Excess words may make for good oratory but could complicate communication by making it seem more ambiguous than it is.
Ambiguity can result in misinterpretation or difficulty understanding what was communicated. This will also lead to all sorts of errors and mistakes. A leader’s priority, then, should be to ensure the message is as clear as possible.
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Best Regards.
Alex