Fix Your Sales !!!

“Today, Apple is going to reinvent the phone.”

That was a bold statement from a new player in the mobile phone industry. Back then, Apple was not what it is today, but that didn’t matter to Steve Jobs.

When Jobs stepped onto the stage at Macworld in San Francisco on January 9, 2007, he changed the world—not just with a product, but with a performance that became the gold standard for sales pitches.

He wasn’t introducing just a phone; he was telling a story. And not just any story—a story that made people care, believe, and buy into a vision.

Now, that’s how you make a sale….

Steve Jobs understood something most founders, marketers, and salespeople overlook: People don’t buy products. They buy stories.

The iPhone pitch succeeded because it followed the structure of classic storytelling:

• A Relatable Problem: Smartphones were confusing and hard to use.

• A Hero Emerges: The iPhone was sleek, intuitive, and groundbreaking.

• An Innovative Solution: Apple wasn’t just selling a phone—it was reimagining how humans connect, communicate, and create.

Jobs didn’t overload his audience with technical jargon. Instead, he made the pitch personal. Emotional. Visual. Human. He appealed to the imagination. He built suspense by gradually revealing the product. And he kept the audience engaged with contrast and clarity.

…and that is how you make a pitch. Hold on, there’s more

A strong business story typically includes:

#1. The protagonist (usually your customer).

#2. The challenge they face (the pain point or problem).

#3. The journey they go on with your help.

#4. The transformation they experience as a result.

Here’s how to hack your pitch and sale like crazy…

Don’t lead with your product’s features. Start with the reason your company exists. Why do you do what you do? What change are you trying to create?

Jobs didn’t say, “This is a phone with a 3.5-inch touchscreen and 4GB storage.” He said, “We’re reinventing the phone.”

Tip: Craft a one-liner that captures your mission in a way your audience can rally behind.

Example: “We believe no small business should be overwhelmed by accounting. That’s why we built…”

Your brand is not the hero — your customer is. Your role is the guide. Just like Yoda to Luke Skywalker, your product or service should help the customer succeed.

Instead of: “Our platform does X, Y, and Z.”

Say: “Here’s how a founder like you cut customer churn by 40% in 30 days with our tool.”

Tip: Use testimonials and case studies as mini-stories that highlight transformation.

Drama lives in contrast. Show the before and after. Make the stakes clear. People act when they understand what’s at risk and what’s possible.

Example: “Most teams waste 8 hours a week in meetings. We help you reclaim that time.”

Tip: Use vivid comparisons, metaphors, or real-life stats to highlight the pain point.

People make decisions emotionally and justify them logically. Use storytelling to tap into emotions like fear, hope, belonging, or pride.

Tip: Add a personal anecdote, customer success journey, or moment of vulnerability.

Example: “We built this platform because I once lost a major client due to a bad onboarding experience. I never wanted another founder to go through that.”

Close your pitch with a clear picture of success. Help your audience imagine the future they can achieve with your product.

Instead of: “Sign up for a free trial.”

Say: “Imagine a week from now — your team onboarded, your processes automated, and your evenings free again.”

Tip: People don’t buy what you do; they buy what it will do for them.

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