Applying the Easter Egg Principle and the Goldfish Theory in Business

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The Origin of the Easter Eggs and How to use them to grow your business

Easter is a significant time of the year. Many children around the world will wake up and go on a hunt for the mythical colorful Easter Eggs, believed to be left behind by the Easter Bunny. The practice is so old, that it is difficult to say when it all started. However, the symbolism of this practice is well-known. Easter Eggs are considered to represent rebirth, a new life.

With the advent of the internet and computers, Easter Eggs evolved. The practice of hiding the easter eggs remained the same, but the intent behind the practice changed. The first known case of the Easter Egg was an act of corporate rebellion.

Robinett’s easter egg served its purpose by making the creator of the game known. But there was another unpredictable outcome to his little hack, it stirred up a player’s interest and curiosity in the game. Since then, many businesses have adopted this strategy in their marketing to;

—» Increase website visibility

—» Increase traffic to a website

—» Improve engagement

—» Boost sales

Easter Egg Marketing Strategy you can adopt for your business

Easter Eggs could be discounts, promo codes, or some kind of personalization. Needless to say, they are a great advertisement strategy because they get people talking. Plus, they can be used by businesses across all industries, not just e-commerce. Tesla is one company that has mastered the use of Easter eggs in marketing and advertisement. No wonder Elon Musk can boast of not spending on ads. 

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The Goldfish principle and what entrepreneurs should learn from it

There is a theory that the size of a goldfish depends on its surroundings. If you put it in a small fish tank, the Goldfish will only grow a few inches big. But if you move it into a pond, it has the potential to grow much much bigger. Although this theory has not been scientifically proven, it has been observed to be true in many situations. The question is, what is behind this unusual behavior? Two reasons,

These two characteristics are important to entrepreneurs. When you realize your business is no longer growing, the first thing to consider is your environment. Are you in a bowl or a pond? One explanation why the surrounding determines the size of the goldfish is how much food is available. In a bowl, not much, but in a pond, there is an infinite supply of food. The same can be said of a business. If the environment does not provide enough opportunities, the business will stall. At this point, the entrepreneur should be branching out the business operations. A new market often means new opportunities, but entering a new market is not a walk in the park. This is where the second characteristic of the goldfish comes in - Adaptability.

Adaptability is the quality of being able to adjust to a new environment. When expanding into a new market, an entrepreneur faces new challenges. This could be with the competition, the customer, or the government. Wherever the challenge may come from, an entrepreneur’s chance of surviving is directly related to how fast they can adapt. But entrepreneurs have one advantage that the goldfish doesn’t have - they get to choose their environment. This may sound easy, but it isn’t. To pick the right environment for your business, you need to consider so many factors. Here is a piece of advice that might help;

That’s all for now folks.

Until next time, stay inspired and keep chasing your dreams!

Cheers,

Alex