Hey EV readers 👋 

I hope you've had an amazing week so far! I've got something special for you - a delightful mix of insights that will quench your thirst for knowledge and help you power through another week of hustle and bustle. Enjoy!

Here is how to make your business attractive to investors

Regardless of what kind of business you’re into, getting funded will be among your top priorities. There are many ways business owners can get funded today, which could make you think it should be easy to get funds, right?

The problem here is that despite the availability of funds, certain external factors make it difficult for new founders to get noticed by potential investors or even get funded. This can be due to economic recession, stiff competition from other business owners vying for investor attention, a change in policy, or a shift in investor focus, etc.

In that case, business owners may find themselves chasing after investors. But what if I told you that you could turn that around?

Here’s how to do it.

First, have a good knowledge of your industry. Before pitching your business to potential investors, make sure you have a good grasp of your playfield. Do your research. Investors would like to see that you know what you are up to (in terms of what your business is doing), but also what you are up against (competition and market dynamics).

Know what your investors are looking for. Pitching to a group of investors without first knowing where their interests lie will only get you rejected. Not because your idea is bad, but because they are not interested in it. Don’t waste time trying to convince them to take a chance with you. This may prove difficult or even impossible especially if they do not know your industry so well.

In case you missed out;

Last week we talked about the incredible success story of an Italian shoe manufacturer named Alessandro Rosanoa, and how he built a business from scratch and eventually sold it for $2.5 billion. You can read all about it here.

Show value in your pitch. So you finally got the opportunity to pitch your business and you are eager to show how much work you’ve put in. You talk about your meticulous research, customer conversion rate, revenue, and of course your great team. All of this is important. But investors are not running a charity, they would like to know the financial side of things. Like how much they stand to make from investing in your business. So make sure you include this in your pitch.

Talk about your challenges. This may sound counterintuitive but honesty is really the best policy when pitching to potential investors. Pretending everything is fine will only make matters worse. But if you openly talk about the challenges in your business and also discuss the strategies you have in place to tackle them, then you can win their trust.

Scalability. Aside from profits, investors also like to know that your business has the potential to grow and bring in more profits in the future. In entrepreneurial terms, this is called Scalability. This is something you must think about when coming up with a business plan.

Want to know how to create the perfect pitch? Click here.

Color Psychology - What different colors mean in branding

Color psychology is a field of study that focuses on understanding how we perceive colors and tones, and how this impacts us or how we respond to it. Businesses can use these insights in brand and designing their products in a way that appeals to customers. Here are some colors and what they represent.

Black - This represents sophistication, class, and power. Examples of companies that use the color black in their branding are Apple and Nike.

Green - This represents nature, health, and growth. The color green is increasingly being used by businesses that try to point out that their products or services are made from natural sources or are eco-friendly.

Red - This color is used to draw the attention of the customer to an important message, like a discount, or prompt the user to take action such as subscribing to a channel.

Blue - This represents warm emotions like calm and peace. It also means stability, ease, harmony, and trust. Introducing this color in your branding gives the idea that your brand has a good track record, so people should trust it.

White - This color signifies purity, cleanliness, safety, innocence, and integrity. The color white can sometimes be used to accentuate other colors in branding.

You can play around with these colors to see what suits your business. Click the button below to learn more about color psychology and it various applications.

Did you know?

According to research, your brand color is more important than your brand name, and using a signature color will increase your brand recognition by up to 80%.

That’s all for now folks.

Until next time, stay inspired and keep chasing your dreams!

Cheers,

Alex